Whats Google AdSense?

by: Diane Nassy

AdSense may be one of the fastest and easiest ways to monetize traffic to your web site whether you have products or services for sale or you simply provide free content to your visitors. Simply stated, Google AdSense enables website operators to place some code on their site that connects to Google’s ad server content database and pulls keyword-relevant advertising onto the web pages. The webmaster gets paid a percentage of the fee that Google receives from the advertiser every time a visitor clicks on an ad. There is no charge for the webmaster to participate in AdSense. All costs are covered by the advertiser who participates in the AdSense sister program called AdWords. Google’s sends out digital “robots” which use proprietary algorithms to parse the host web page and analyze the content in an effort to determine what keywords are relevant. It reports its findings back to Google’s ad server which then serves ads matching those keywords. Given that the entire process is automated, the “ad robots” do a pretty good job of getting the advertising content right most of the time. The History of Google AdSense Google AdSense has its roots in the old “Google Content-Targeted Advertising” program which they introduced back in March of 2003. Although this program was similar in concept to AdSense, there was no automated way of participating. Each webmaster negotiated a deal directly with Google, and websites that served less than 20 million page views per month were not welcome to participate. As Google grew, they began to see how much money they were leaving on the table by excluding the smaller sites, which greatly outnumbered the sites serving over 20 million hits that were willing to serve other people’s ads. Their answer to that problem was AdSense which has no minimum traffic requirements and is open to all sites meeting Google’s content and decency requirements. How much can you make running Google AdSense? The answer to that question depends upon three factors: 1. How much traffic your site draws 2.How many visitors click on your ads 3.How much those ads pay per generated click With some ads paying as much as $5 or more, it’s possible that you can generate a serious income with AdSense. There are relatively well documented cases of some people earning as much as $500 per DAY and more. Numbers like that are rare exceptions however. Even so, there is no reason why you can’t earn somewhere around $1,000 per month, or more, once you get the hang of it. How to get started using Google AdSense Make a visit to Google’s AdSense Site (https://www.google.com/adsense/) and sign up. Make sure that you read their Acceptable Use Policy and that you follow their content requirements. Google has their own “AdSense Police” who will have no problem booting you out of the program if you fail to walk the line. Using Google AdSense on your site is like collecting free money. There’s no reason not to do it and potentially thousands of dollars worth of reasons to do it.

The Easiest Way To Have A Google Adsense Account Fast

by: Mark Tse

Google Adsense is one of the easiest way to allow webmasters to make money from content websites. You just need to add some simple javascript codes on the web pages, and then when visitors click the ads, you make money. No need to sell and think yourself, Google does all thinking for you. Very easy, right? Google Adsense is really a gold mine. People are creating niche websites just to display the ads and make easy money everyday - automatically. There are so many success stories about people earning thousands of dollars a month from Adsense! If you don’t have an Adsense account yet, you should get one and start profiting from it! However, not all who applied for an Adsense account gets approved. You need to show your content websites to Google first to get approved. Then how if you don’t have a content website? No need to worry, here is a secret method to get approved - fast and easily - just read on... Google has its own blogging service - Blogger.com (http://www.blogger.com/). You can start a blog on Blogger.com with any topics you like - and it is completely free. Once your blog is created, post two or more related articles on it. Wait for a day and then you can apply your blog for an adsense account using this link: http://www.marktse.com/recommend/google-adsense/ Wow, your Adsense account will get approved in several days. Happy profiting from Adsense!

Google AdSense: 7 Tips For Creating Sites That Make Money

by: Neil Bartlett

Having a Google AdSense site is a great way to make money. And to create an AdSense site, all you have to do is have a Google AdSense account (which is free), a website or a blog (which is free), and some articles (which are free if you write them yourself). Once you get your site up and running, the AdSense ads will be targeted to your content. Therefore, those looking for your content will come by, read your articles, and have a high probability of being interested in the targeted ads. Every time someone clicks an ad, you get paid! That is, as long as you have designed your site to maximize AdSense clickthroughs! Let's look at seven tips for creating AdSense sites that create money. #1: Keyword Density Before you place ads on your site, be sure your keyword density is good. You will want to be sure that the right kinds of ads are placed on your site. A free way to determine what the ads will look like on your site is to go to http://www.resultsgenerator.com/adsense/ and type in your keywords. You will then be able to see exactly what ads would show on your site. If you don't like what you see, then you know that you need to make changes to your keywords! You can get keyword suggestions from Results Generator from Overture or from the free trial version of Word Tracker. #2: Focused Not only will the ads be based on your keywords, but they will also be based on your content. You definitely want your keywords and your content to match as closely as possible. #3: Write Often The more information you have the better. Why? Because the more content you have, the more visitors you get. Many people suggest that you write a new article every day since no one wants to come back to your site to find the same old messages! #4: Choose The Right Format AdSense allows you to choose many different ad formats. Research has shown that wider ads are more successful. The top three formats are: " 336x280 large rectangle " 300x250 medium rectangle " 160x600 wide skyscraper Additionally, the 468x15 horizontal ad link under the navigation bar is also a good bet. #5: Color Counts You have the option to create a Google AdSense ad in any color of your choice. The best thing to do is to make your ad blend well with your site color scheme. You should make the border color and the background color the same color as your web site. You will want your text color to either be black or the color of your main content. When creating your Google AdSense ads it is recommended to use the color scheme and style of your website so that the ads blend in well. Ads without background color and borders perfom better than ads within borders with background color. #6: Position Counts, Too It is well known that visitors to a website scan the site to determine if it is worth reading. You definitely want them to see and scan your AdSense ads. Therefore, the best place to put them is in the top left part of your page or directly under your headlines. #7: Increase The Number AdSense allows you to use up to three AdSense units on a page, two AdSense search boxes, and one unit of ad links. Using all that you can increases the chances of earning money. Keep these seven tips in mind when creating your AdSense site and you will find that your clickthrough rates increase, thus increasing your money making potential.

Easy Steps To Hands Off Passive Income

by: Dan Farrell

So you want to increase your Adsense income? Log into your Adsense account, and look at your last month's stats. There are three key areas that contribute to your earnings: Impressions, Clickthroughs and Effective CPM. Improving your stats in any, or preferably, all of these three key areas will increase your Adsense earnings. Impressions Impressions are the number of times your webpages with Adsense ads have been viewed. You can increase Impressions by increasing traffic (preferably targeted traffic) to your webpages. Some of the best ways to increase targeted traffic to your webpages include: -create more webpages, with relevant, focused content -create more links to your webpages -list your website/s under relevant categories in more directories -set up a directory of relevant sites on your website and accept relevant reciprocal links -write relevant articles, with your site information in the 'resource box' at the end of each article, and submit them to article directories -advertise with pay per click search engines like Google's Adwords. www.Miva.com (formerly www.FindWhat.com, www.YahooMarketing.com (formerly Overture) and 100's of others. When of the best places for pay per click info is www.payperclicksearchengines.com with a descriptive list of 659 search engines. Clickthroughs Clickthroughs are the percentage of viewers who click on your Adsense ads. You can increase Clickthroughs by increasing the relevance of Adsense ads on your site, and by tweaking the format and placing of your ads. Although you can't dictate which Adsense ads show on your site, you can influence the relevance of the ads by maintaining a tightly focused website. If every page on your site focuses tightly on the site topic, its more likely that the Adsense ads will too. For example, if every page of your site is about fishing, and the word 'fishing' appears several times on every page, its likely that your Adsense ads will relate to fishing. The best way to tweak your ad format and placement is to invest in an Adsense Tracker, and test, test, test! People who have done this tend to suggest that the best format is the large rectangle, with background and border the same color as the page behind it, so that the ad blends into the page. The best placement is towards the center or top left of the first screen of the page. Try these suggestions first, and then track and test, to be sure of what works best for your pages. Effective CPM Effective CPM is a measure of your average earnings, per thousand clicks. You can increase your Effective CPM by selecting topics that attract high bids from Adsense advertisers, and building pages and whole websites on higher paying topics. Although Google doesn't release information on Adsense bids, you can get a good idea of the top paying topics by looking at information on Adwords bids, or, for that matter, bids on pay-per-click search engines like Overture. There are a number of keyword research tools available, both free and paid, that can help you find high paying topics. The Formula So now you have the basics of increasing your Adsense income. Its a deceptively simple formula: -Build pages and websites on high paying topics for the best Effective CPM. -Format and place your Adsense ads for maximum Clickthroughs. -Promote your sites to drive targeted traffic to your Adsense webpages for maximum impressions.

AdSense is Stupid When...

by: Kamau Austin

There are times Google's heralded ad affiliate program isn't in your long term business interest. Oh no I said it! AdSense isn't the unstoppable revenue engine for every eBusiness. Before I am taken out and flogged by the eCommerce pundits -- please let me explain what I mean in my defense. I make revenues from AdSense at a very high click-through rate. I experience high click-through rates with AdSense without resorting to questionable tactics like tricking site users with photos (the AdSense trick and tip dujour). So my perspective is from one who has made decent income from AdSense to fund aspects of his business like advertising seminars -- and outsourcing to his virtual assistants. Yes, AdSense is a legitimate and significant revenue source. However evaluate AdSense with some type of balance. By now you may have heard about people like Joel Comm's six figure income with AdSense, or Jason Calacanis of Weblogs being on his way to generating 1 million dollars in AdSense revenue. Google's Ad revenue sharing affiliate program for publishers certainly seems to be an eSales Nirvana for many webmasters. But there are obvious and not so obvious times not to use AdSense ads on your sites. Let's list - examine - and explain them below. ~~~~> 1. On Sales or Mini-sites This is a no-brainer. If you are trying to sell a particular product that is important to your bottomline, you don't want AdSense ads distracting your customers from either joining your email list, or hindering your site's online sales process. However I do see hybrid sites that are mini-sites or full scale eCommerce sites, with AdSense at the bottom of their pages. This might not be so bad since only 1% - 15% of your site visitors will either buy from you or fill out a form. The thinking with this approach is you might as well make money from disinterested parties using up your server's bandwidth. ~~~~~> 2. SEO Business Sites If your livelihood depends on search engine optimization or marketing for a living you might want to think twice about displaying AdSense Ads on your site. I can tell you this from personal experience. I once was on top of MSN for search engine marketing in my local area. I concentrated on my local area because I found people felt more comfortable hiring an eCommerce consultant locally. One day my site fails totally out of the MSN index. After intense study I noticed that I obviously had a filter on my site from MSN. I analyzed all the top ranking sites in MSN and noticed the only difference between me and the other top ranking sites was I had Google AdSense ads on my site. Someone at MSN felt that my AdSense ads, and perhaps to a less extent, my book on SEO, was getting a free ride in the MSN search engine database. In fact I noticed that there were no sites with AdSense ads for at least the first 3 pages. Plus the sites with AdSense were only using 1 ad unit at the bottom of the home page (there were very few of them in the top 5 pages). I knew it was strange to not have AdSense ads on the top Internet marketing sites. This prompted me to scan other industries where I noticed the same trend. Many of the leading SEO gurus have sites that have been banned from the top listings by the search engines. It seems the more visible you become, the more of a target your sites are to the search engine auditors. Some of my sites are still on the top of MSN with AdSense ads but that doesn't mean they won't also be targets in the future. Let's face the facts. MSN and Yahoo! have competing ad networks to Google's, and this competitive situation is rife for a potential backlash against SEO sites with AdSense ads. Many SEOs will point to exceptions to this position. However you have been warned! Think about it, how long will MSN and Yahoo! sit back and watch SEO driven websites use their search indexes to fund Google? Did you know SEO in MSN and Yahoo(!) --- is much easier to obtain. Therefore optimized sites are creating an ad sales wealth transfer from MSN and Yahoo into the pockets of Google! It won't be long before Yahoo! and MSN begin to devalue ranking on AdSense sites in their databases -- if not outright ban them. If you are in the search engine business stay search engine neutral, or create multiple sites for different search engines. ~~~~~> 3. When AdSense Becomes Your Only Business Model When you become so myopic in your thinking that you build a business solely on AdSense revenue -- think again my friend. Why build a business solely on the largess of Google? I don't know if your realize it or not, but the sites making the real big AdSense money usually have a following that doesn't depend on the search engines. Internet mavens like Chris Pirillo or Joel Comm have been on the Internet a while and have followings for their websites. Therefore they can consistently make six figures with AdSense. These content powerhouses are an asset to Google and not the other way around. But do you think Google is going to sit back and watch just anybody make big bucks off of their top rankings? If you do a search on most keywords you will notice many of the top ranking sites are news sites, .gov sites, or .org sites these days. The only exception is in industries where these sites don't really exist like eCommerce industries (clothing, shopping, etc.). No doubt in most industries you will notice a conspicuous scarity of AdSense sites in the top rankings. In other words don't bet your future fortunes on AdSense. An IPO based on projections of AdSense revenue isn't in the future for the average eBusiness. Think of Google AdSense as supplemental income. Building a business solely on AdSense revenue isn't just silly -- it's just plain stupid.

Affiliate Marketing vs. Google Adsense: Let the Battle Begin…

by: Scott Patterson

Lately there has been a lot of discussion on how to make tons of money with Google Adsense. In fact, many people are making the claim that Adsense sites can earn a higher revenue then an affiliate-marketing site. So that brings us to an important question: Which is a better online business - Affiliate-Marketing sites or Google Adsense sites? Let's explore each one and then find out which online business is better option: Google Adsense How do you like the idea of earning m*ney without dealing with customers or answering emails. This is possible when you run a Google Adsense site. With Adsense sites, you can have a virtual passive-income that requires little maintaining. But is this the best option for an online business? Here are the positives of Google Adsense sites: · They are perfect for people who run information sites that have no related affiliate product · You can set it and leave it. With Google Adsense, you can create a content page, and there is little need to update the content. · Adsense sites are easy to scale. Since they require little upkeep, you can easily create multiple websites that each make a nice income. Here are the negatives of Google Adsense sites: · They are not a great long term solution. Instead of getting your visitors to subscribe to a mailing list, you are focusing on getting people to click on ads. Real online businesses concentrate on building assets that can use for long-term growth. · These sites are dependent on search engines. Most Google Adsense sites make the mistake of depending on search engines for the majority of their traffic. If the SE algorithms change then your income might drop significantly. Affiliate Marketing Being an affiliate marketer is great for those who want build a theme site. With this type of business, you can easily create web pages around a topic and get people to buy products through your products. If done correctly, you can easily build a loyal following that will help you make money for years to come. But can affiliate marketing make you more money then Google Adsense? Here are the positives of affiliate marketing: · A great advantage of affiliate-marketing is that you can build a long term business that will bring in a revenue stream for years. · With affiliate-marketers you need to focus on building an email list. This list is a major asset of your business. Every time you have an offer, you can go to your list and increase your profits.. · Unlike Google Adsense sites, which only concentrates on high paying keywords, an affiliate marketing site can be centered on a topic that you have an interest in. Here are the negatives of affiliate marketing: · You have to learn how to write persuasively and get people to purchase the product that you are recommending. For many people this is a difficult skill to learn. · Each affiliate marketing site requires a lot of effort. You must spend a lot of time writing product reviews, building your email list and creating web content. So which is better: Affiliate marketing or Google Adsense? The answer is that both are great solutions for an online business. Instead of choosing one over the other, you should create websites that can take advantage of both. Here is how you can do this: 1) Create a content site on a topic that you are interest in, while paying a good amount per Adsense click. 2) Integrate your Adsense into the menu bars and the top of your web content. 3) Add web pages for affiliate-products and your opt-in email list. But, make sure that you leave out the Adsense blocks on these pages. This way you are ensuring that you are building your long-term assets. 4) Create optimized web page articles that focus on a specific keyword phrase. Place your Google Adsense in these blocks. 5) Provide your email list with good content and product recommendations. Once in awhile, email your list and provide a link to some of your web articles. That way, you can earn a little bit of m*ney from your subscribers while giving them good content. By focusing on both affiliate products and Google Adsense, you will be building both short-term and long-term profits.

Make Money Quick With Google Adsense

by: Jeff Schuman

Do you want to make money quick? In this article we are going to talk about one of the quickest ways you can make money. Making money quick is not only possible there are people doing it everyday with Google Adsense. Google AdSense delivers text and image ads that match the content on your website. These are very targeted ads that you can choose the size and color of and they come across to your customer as helpful more than an ad itself. Google Ads require virtually no maintenance and they help you put advertising on your website without actually having to deal with advertisers yourself. If you can copy and paste a small code you can have targeted advertising on your website in minutes. Adsense is simple to join and it is free to join. Whether you are an internet newbie or a veteran you can profit quickly by placing Google Adsense ads on your web pages. Since Google does all of the work by finding the most profitable ads for your pages you can do what you do best....provide good content and lots of it. The more web pages you create the quicker you will be making money. You can learn more here: https://www.google.com/adsense/ Once you have joined Google Adsense you will want to combine Google search with AdSense to monetize more of your web pages. You can do this by placing a Google search box on your pages. Google AdSense combines Google's search technology with thousands of keyword advertisers to deliver targeted text-based ads to search result pages. People find these ads useful and click on them, and when they do, Google pays you. You can see an example of how this works right here on this web page. In fact we combine Google search and Google Adsense on almost every website and web pages we create. We have found it a very easy way to make money quick and to make money over and over. It's great. The internet offers many ways to make money quick. The nice thing about Google Adsense is you have the largest search engine in the world doing your advertising for you. This truely allows you to make money quickly and you can do it over and over with as many products as you want.

6 Easy Ways to Increase your Adsense Revenue

by: Scott Patterson

How much revenue do you generate from Google Adsense? Recently there has been a lot of discussion about people who earn over $10,000 a month just from Adsense. Furthermore, there are rumors of a few individuals who earn over $1 million a year just from using the power of Google advertisements. So what is Google Adsense and how can you use this program to earn a six-figure income? About two years ago, Google created this program to help websites to monetize their web-traffic. Here's how it works: Webmasters obtain a special code from Google which then displays targeted ads on their website. Whenever a visitor clicks on one of these ads, the webmaster earns a commission. Unlike other online businesses, there is no selling involved. All you need to do is get people to click on the ads. Although this is an excellent way to generate an income, many websites are not effectively maximizing their Adsense potential. As a result, they are leaving a lot of cash on the table. The question is how can you increase your Adsense revenue without increasing the number of web visitors? The key to earning an income with Google Adsense is to have your ads match the rest of the site, making them look like part of your content. Your focus is to avoid having the Adsense blocks look like blatant advertisements. The following are six ways that you can do this and increase your revenue at the same time: 1) Find the right place- Most website visitors read content that is in the middle of a webpage. As a result, the best place to put your Adsense block is in the top part of the page, at the beginning of your web content. You want to weave the Google Ads into your web content to give the appearance that they are extra links which expand on the information of the page. 2) Use the Large Rectangle-With Google Adsense, you have the option of picking different ad formats. Most of the time people opt to use the Leaderboard (728x90) or Wide Skyscraper (160x600) style ads. Unfortunately, this is the wrong choice, because both look like blatant advertisements. Instead smart webmasters have found that using the Large Rectangle (336x280) yields the best amount of click-thrus. 3) Ditch the border- Many people experience a sharp increase in Adsense revenue when they changing their border. What they change is very simple…they get rid of the border on their Adsense blocks. This is another way to make the advertisements look like useful web content. 4) Adapt the font- Whenever you write content, it should be the same font size and style as your Google Adsense block. This will help make it appear that the advertisements are a natural part of your website. 5) Match the colors- In addition to changing the fonts, you also should match the colors of your website. For instance, if your content is written in black, and your hyperlinks are blue, then the Adsense blocks should also be the same color. Again, this helps the advertisements appear to be normal web content. 6) Don't have too many distractions- On a webpage, it is important to give web visitor a limited number of options. By having too many links and graphics, the web visitor might go to a section that doesn't help increase your profits. While it is important to inform and entertain your web visitor, it is also vital that you monetize your site. So if the main focus of your site is to earn an income through Google Adsense, then get rid of all non-essential links and graphics. By taking the time to implement these six simple steps, you'll see a dramatic increase in the click-thru ratio of your ads. If added to all of the content of your site, your Adsense income will skyrocket!

Adsense – When should you use it?

by: Joanne King

Well I have several sites, some of them I apply the AdSense to; to make a few extra pennies and some of my websites I wouldn’t even dream of placing Adsense to. For example, I will not use AdSense on a site that I wish to sell one product on, especially my own products. This can take your potential prospects away from what you want them to buy. Why would you risk losing them to your competition or to another site for a few lousy cents? Or dollars if you got the “higher” end priced AdSense ads on your site. All sites where I am selling a specific product will not have any out going links for me. I want to keep them on my site for as long as possible. However, I will use AdSense on sites that are more along the lines of “Free Content” websites. Usually these websites I set up, I use directly for making money with AdSense. What’s interesting with AdSense is that your layout can have a detrimental affect on how much you can earn from using it. Of course testing and re-testing will be your ultimate tool in finding out what works best with your website. I tend to stay clear of the lay out that looks like Google’s sponsored ads on the main Google website. Everyone identifies these ads as “paid” and not as likely to have as many people to click through them. Adsense can be a nice little profitable tool if used correctly.

Where’s the best place to put Google Adsense Ads?

by: Diane Nassy

Why, on your web pages of course. Ok, just kidding. The real question should be: “Is there really any truth to the rumors that where you place those Google AdSense ads can actually improve response?” According to my best information, the answer to that question is: Yes. Google’s own AdSense experts say that that there is a direct correlation between the placement of the AdSense ads and the resulting clickthrough. When ads are placed in “content zones”, rather than in “advertising zones”, response rates on Google AdWords goes up. There are also indications showing that ads appearing on the right side of the page get clicked more than ads appearing on the left side. Advertising analysts with degrees in human behavior and psychology have spent thousands of man-years (people-years?) studying how people read printed and Internet content and what it takes to get them to respond to ads. While some of these studies are proprietary, or are only available to anyone with $10,000 or more to spend on a copy, other studies have been made public and can be read by anyone who is interested. Google themselves has released some relevant information which is focused directly on increasing your Google AdSense response. You can read their findings here (https://www.google.com/support/adsense/bin/static.py?page=tips.html). Of course, all of the studies in the world aren’t worth a hill of beans if the findings don’t work on your web site. That’s why it is important to test, test and test again. Experiment with your Google AdSense placement and track the results over a period of time. Google provides response tracking tools in your AdSense control panel. Learn how to use them. As you begin to see what may be only subtle differences in response, you’ll be able to determine what works best for your particular site. But don’t get complacent. What’s working for you now might not work next month if you change your site design or content. One of the most important factors in determining placement of your ads is the type of content that your site delivers. If you are primarily an e-commerce site, and you have a lot of pictures and ad copy for your own products competing for attention against AdSense ads, then it is going to be a particularly tough challenge getting any kind of decent Google AdSense clickthrough. It is situations like this that require very thorough testing and a lot of trial and error. Blogs seem to have a lot of success generating high response rates to Google AdSense listings. Perhaps it’s because blog readers realize that ad revenue is the only way that their favorite blogmaster can keep the lights on, so the readers think of clicking on ads as a way to make a donation. Regardless of what the experts say, your best bet is to tailor your Google AdSense ad placement to what your own experience shows works best for you. In the end, you’re the only expert who matters.

Google Adsense Page Positioning

by: Kenneth Elliott

Correct positioning of your Google adsense ads can make or break your success with the Google adsense program. Why is this true? Some studies suggest that eye positioning on website gravitate to particular sections of web pages. And if you don’t have the necessary ads in these positions you will not get the clicks. I talked to countless people that have great traffic, some with 300 to 1000 new visitors a day that say that they only make approx. at max $10 to $20 dollars a month on the adsense program. What a shame. But when I look at their websites the ads are either buried in wording that no one usually pays attention to or the ads are located in positions that just don’t call any attention to their presence. So were the best locations for you Google adsense ads. Well, I have found the number one best place for the ads are near or in proximity to your main menu. Why near your main menu. Because you know that visitors eyes will and always look for the menu structure of your website. So the common places for placement should be to the top right, the very top under your menu, or the top left. These are the most common locations for you main menu. But what about the color scheme of the Google adsense ads? Yes, color is very important. You have to make the ads looks as seamless as possible. Here is an example on one of my website http://www.pottery-barn-outlet.com. Here I decided to position the ads at the very top right under my main menu. In direct eye contact. Also, remove the borders; just these two changes will increase your adsense proceeds one hundred percent. By using these tactics I was able to increase my adsense click through rate significantly depending on traffic level and people's interest. Take my advice and give it try. I believe you will see a change and hopefully make adsense a more pleasurable experience.

How to Make Every AdSense Ad on the Google Network Pay You!

by: Diane Nassy

Wouldn’t it be great if every keyword in Google’s entire inventory could be relevant to your site? Imagine that no matter what any person searched for, all of the ads that came up in the SERPs (Search Engine Result Pages) paid you whenever someone clicked on them. Sound good to you? That’s great. I think it sounds pretty cool as well, so let’s get busy making it happen for your web site. Here’s a very much overlooked opportunity for AdSense users That opportunity is called Google Search and this is how it works: Tucked inside of your AdSense control panel is a section for creating a Google search box. Most AdSense users don’t even pay attention to it, and that’s a shame because hidden inside of that box is a lot of money that’s wanting to be yours. When you add that search box to your web site you are creating an instant portal into Google’s entire keyword inventory. Any time a visitor runs a Google search from your site, every resulting AdWord ad that appears on the SERPs is tagged back to you. That means that no matter which ads they click on, money goes in your pocket. Got that? What an amazing earning opportunity. By combining AdSense with the Google search box you open yourself up to an incredible opportunity to monetize your site. In fact, many AdSense users say that they earn more money from searches then they do from AdSense ads on their own page. And it makes sense when you think about it. A clever idea gets even better Just as you would expect, Google doesn’t leave you hanging without support or some great ways to make even more money. Take a look at the features and options that you can set up right from within your AdSense control panel. Customized look and feel You can grab the standard Google search box and be up and running in seconds. Or you can add your logo and make the box match your site’s color scheme with over 200 available colors. Control the scope of your user’s search You can configure the search box to search just your site or the entire Google network. It’s your choice. You can even provide your visitors with radio buttons that let them perform either search. No matter which search they choose, you’re making money every time they click on an ad. Google will even host your internal site search result pages for you so you don’t have to spend a penny buying extra bandwidth or disk space from your ISP. How’s that for user-friendly? Online Tracking Tools Of course, Google also provides you with online tracking and reporting tools so you can see how well your shiny new search box is doing for you. You can see your queries, clicks, click-through rate and total earnings just like with your AdSense for Content ads. So if you’re not earning money from every ad in Google’s inventory, log into your AdSense control panel and make it happen.

6 steps to Adsense Domination

by: Keith Baxter

When you make your living online, you realize the need for multiple streams of income. One of the easiest and most lucrative ways to generate a secondary income, which also happens to be passive, is via Google’s Adsense program. I’m sure you’ve read the claims of a few individuals generating five figure monthly incomes from Adsense. For many of you, I’m sure you are wondering why you aren’t making this same income yourself. Well, wonder no more. If you follow my simple six step system, you will be well on your way to healthy Adsense profits within three months. Are you ready? It’s now time to pay attention. Step 1 – Preparation. The key to making money with Adsense is all about numbers. BIG numbers! Sure, there are a few people making serious money with less than ten sites, but these are the exception. Your goal will be twenty-four sites in three months. That’s just TWO sites per week! In order to accomplish this, I recommend one of the many available page generation tools available today. Step 2 – Determine Your Markets. In order to maximize Adsense income with only twenty-four sites, you must know which markets are paying well. To break this down even further, you need to know which keywords within those markets are paying the most. Step 3 – Register you domains. Once you’ve identified and chosen your markets, you must register domains appropriate to those markets. For example, if your market is ‘Cabbage Patch Dolls’, a domain such as http://www.cabbage-patch-doll.com/ would be appropriate. Step 4 – Create your site. Using your favorite page generation software and keyword list, it’s time to develop your site. There are several key points to bear in mind when you develop these specifically for Adsense. 1. Format – Always use the large 336x280 large rectangle. 2. Border – Match the same color as your background. 3. Background color - Border – Match the same color as your background. 4. Link = "0000CC" 5. Color_url = "999999" 6. Color_text = "333333" 7. Position – Far left or center and just above the page fold (Top 25% of site) Step 5 – Verify and track your site Visit your site and make sure all links work and that the sites appear to your satisfaction. You should also check out the ads Google is displaying. Are they targeted to your primary high paying keyword? If not, recreate your site using your high paying keyword in a higher density throughout your site. Make sure you track your Adsense format, position, and traffic with a tracking system specifically designed for Adsense. Once you know your stats, you can adjust for maximum clickthroughs and higher revenues. Step 6 – Get your site listed in the search engines. This is simple… no tricks involved. Simply rent links to your site. A PR7 or PR8 link will do the job. While I’ve simplified the process here, you are now armed with enough information and resources to make some serious money with Adsense.

Google AdSense – The text link ad with clout

by: J. E. Johnson

Author - J.E. Johnson (c) 2004. All rights reserved. www.SponsorDirectory.com Webmasters place advertisements on their site to (hopefully!) help their web site visitors find additional information and products that are relevant to their site’s theme and therefore what those visitors came to their website looking for. Of course, it also helps if those advertisements also make money for the webmaster! Unfortunately, serving advertisements online isn't always easy. Many advertisement companies offering the service of placing ads on our sites have managed to turn the advertisement business into one big mess. Thousands of sites are bogged down with non-relevant pop-ups, pop-unders, pop-ins and banners. What happens to our sites if these advertisements rarely hit their mark? No matter how many banners and pop-ups we show about herbal remedies to our visitors if we run a website about car parts they will not be interested and they will never click on those ads. Not only that, but this kind of untargeted advertisement can even have a negative effect on our traffic. Who wants to go to a site that requires us to close pop-ups every minute or for every page we view? In order to have advertisements that are interesting AND relevant to our visitors there is now a program called ‘Google AdSense'. Google AdSense is a fast and easy way for website publishers of all sizes to display relevant, text-based, un-obtrusive Google AdWords ads on our website's content pages and earn money. Since the ads are actually related to what your users are looking for on your site, you'll have a way to both monetize and enhance your web page content. The program is free, and Google pays you for clicks on the AdWords advertisements on your site. Google offers their AdSense program to just about all website owners. After signing up for the program with Google you receive code to enter on the pages of your site and Google will dynamically generate ads that are relevant to your own web site’s content. Whenever a visitor clicks on one of the links in the AdSense ad on your site Google credits you with a percentage of money that was paid by the advertiser for that ad. AdSense also provides us with the option to be selective in which type of ads we want to display on our websites making it possible to send our visitors towards a certain type of products. To make it possible for everyone to integrate AdSense into their sites the program offers a wide variety of settings that allow us to alter the ads appearance. The Google AdSense program is incredibly accurate. By stepping beyond the boundaries of simple keyword matching it has become one of the most prominent tools to display accurate advertisements. A list of keywords is still used as the basis of triggering ads, but complex algorithms now ensure that ads that are not related to your site’s theme no longer show up. An AdSense service can be set up within minutes from the comforts of your chair and by providing your website's visitors with a certain amount of directed ads you can generate for yourself anything from a small to a sizeable income through the use of AdSense.

The Greatest Internet Marketing Strategy Using Google Adsense

by: Dean Shainin

Are you writing articles with the idea of marketing your internet business? Discover how using the right keywords in articles and having Google Adsense ads on your content site is now one of the most profitable ways of internet advertising. Are you using this internet marketing strategy? If not, you may be leaving thousands of dollars of extra profits on the table by not utilizing this strategy. This is one of the many reasons writing original quality content articles is now the latest marketing buzz. The two basics that you can combine to really power a successful website. Content and links. You already know that right? Are you writing articles and submitting them using such services as SubmitYourArticle? Many internet marketing pro’s have been writing articles for many years. They already know the value of original quality content and using keywords will drive targeted traffic to their websites from the search engines such as Google. So why don’t all internet marketing business owners write and submit articles for their internet marketing strategy? The simple answer is that it takes time to write articles, submit them and get targeted traffic to their websites. Another reason, is that writing articles reminds us of school research papers, essays and reports that are a deep negative anchor in the subconscious mind. Did you enjoy writing when you were in school? If your answer is yes, you have an advantage over the 95% of internet marketing business owners that want to make money online with a work at home opportunity. Imagine how much opportunity there is for you because of knowing this simple fact. The other 5% are taking advantage of this internet marketing strategy and internet advertising, by using Google Adsense ads to make money online on the front and backend writing articles. Why do you think marketing sites want fresh, quality, original keyword rich content? The website owner can have an article with keywords that relate to their website content. This helps their websites page rank when indexed by the search engines. Which in turn, gets more Google Adsense ads to show above, below and or next to the article on their website with targeted traffic. Think about this for a moment. Imagine taking advantage of a work at home opportunity, marketing from both sides of the sales coin with 3 simple steps. 3 Simple Steps To Success With Content And Keywords 1.) You write quality original content, keyword/phrase rich articles, with links to your website in the resource box. 2.) You build a website or web page with targeted keyword/phrase rich original content for the targeted traffic that originates from your articles. 3.) You have Google Adsense ads that are targeted to your keyword/phrase rich original content site when visitors looking for more information arrive. If you did not get all that, you may want to read it again. A Win-Win Situation For Everyone Involved. The person looking for quality content and information. The person writing the original content articles. The person with the quality original content rich website. And Yes, Google Adsense and their advertisers are getting targeted traffic and sales, but so is everyone else. Internet marketing business owners who incorporate Google Adsense with writing articles, can make money online if done properly with this internet marketing strategy. An Overview Of Google Adsense And Writing Articles. There are 3 keys to internet marketing success writing articles and using Google Adsense ads. 1.) Keyword Research. Find popular subjects and keywords/phrases, using a keyword selector and suggestion tool by Overture and 7Search. 2.) Writing Articles. Write original content with keywords from your research. 3.) Quality Content Site. Build a quality content site incorporated with Google Adsense ads that target the subject and keywords of your article and website. There are many marketing business ideas. Starting an internet marketing business can be very rewarding and at the same time challenging. It’s best to take the time to research and develop an internet marketing strategy. You can find all the tools, information and resources online by doing a Google search on any subject such as Google Adsense. Internet marketing opportunities are wide open for you. Writing articles and using Google Adsense for your internet marketing strategy is one way to get a piece of the action. Are you going to take advantage of the greatest internet marketing strategy online today to make money online with Google Adsense and writing articles? Just get started. Do whatever it takes to write something. For building long term success, there’s very little you can do that will give you near the same results online today.

Adsense – The Powerful Passive Income Generator

by: Matt Bacak

Webmasters have a revolutionary new method of collecting income from their websites. Whereas in the past advertising revenue was reserved for those sites with large a coming and going of visitors, now even teenagers are making a quick buck with their online hobby blogs. People place adsense on their online family photo albums, their blogs and their business sites. The minimum you would get, even with a small amount of traffic, is for adsense to pay for your hosting costs. Adsense revolutionized the world of paid advertising; banner advertising is based on the number of visitors you attract to your site, so the number of “banner impressions” dictate the revenue you receive. Google Adsense is quite different; it is the number of visitors that actually click on the advertising that determine how much you earn. There is also a great disparity between payouts; because advertisers bid up the price for certain keywords, some ads pay more than others. As such, a site with few visitors but expensive keywords in their google ads can potentially still pull in a hefty payout. Google really has taken the web by storm; attracted to passive income, more and more people are seriously capitalizing on their Google adsense advertising. Some of the highest earners manage to attract enough visitors to make a four figure monthly income, just from using adsense alone! This is not one of those get-rich-quick schemes and Google’s adsense success is largely thanks to the fact that Google already enjoyed a fantastic reputation before introducing the program. They are a publicly traded company with physical headquarters. This, and the fact that anyone can apply to use adsense for free, has caused millions of people to sign up. For google it was a smart move, because now they extend their presence to countless websites and generate millions of dollars in advertising revenue. People were never reluctant to sign up, because the program is free. Google benefits by more people using adsense, so offering it for free was the best thing they could do. One of the driving forced behind the program are its relevance to each and every page on a website; the program picks up keywords appearing in the website copy and automatically displays relevant ads. This increases the chances of people clicking through, and the webmaster collecting more revenue. People are leveraging their income by operating several websites and attempting to attract as many targeted visitors as possible; in many instances we can observe that people work hard at a site, then once it is established they can largely leave it alone, yet still collect significant checks. A major concern for entrepreneurs was the danger of a competitors ads showing up on their site; thanks to the adsense feature where it only displays relevant advertising. However this problem was solved by offering webmasters the option of filtering out unwanted ads. They can submit the URL of the competing site in their account, and any ads from the website will be blocked. Google recently came out with a new feature: small targeted keywords based on the site’s content are displayed; then as people click on those, a page opens showing a variety of pay-per-click ads based on that keyword. This gives webmasters the chance of displaying more advertising in less space. Adsense also adds creditability to your website; the more focused the content, the better the ads will be and this encourages people to built high quality websites. These make the net a better place and generally provide a free service; site owners can afford to share their expertise or passions because they can receive indirect revenue’s. The visitor does not pay for the information; instead the advertisers do, making the website’s existence possible in the first place. It is no surprise Google adsense is the most widely used form of advertising; they have created a program that is beneficial to both advertisers and users with their “no click no pay” mechanism, or more popularly called “pay-per-click”. Advertisers do not pay for ads that are not drawing visitors, and website owners are paid more for each click than they would if the system were based on the number of people viewing the ads, instead of clicking on them. All in all Google adsense has developed itself into a powerful tool, used by large corporations and the kid next door. They have truly revolutionized how the web thinks about advertising and made the process more profitable for site owners, while less costly for advertisers.

Treble your Adsense Income in 60 MInutes

by: Kenny Hemphill

Google's Adsense is one of the most powerful weapons in website publisher's arsenal. It enables you to monetize your sites easily and if used properly can generate a very healthy income. However, if you're not using it properly and maximizing the income you squeeze from it, your leaving money on the table – something we all hate doing. Boosting your return from Adsense can be done very easily and quickly, and you'll be amazed by the results. I ran Adsense on my sites for over a year before I discovered these techniques, and like many people, I though I was doing pretty well. My clickthrough rates and CPM figures were very healthy, and I didn't honestly think that they could be improved a great deal. How wrong I was. Immediately after I implemented a few quick changes my clickthrough rate more than doubled, and by doing some fine tuning I manged to get nearly three times as many people to click on the ads as had been previously doing so. The first technique is one that was 'discovered' by the amazingly helpful Debs, on SiteSell's SBI! forums. When I read it originally, it made sense and I decided to goive it a go, but I wasn't prepared for the immediate impact it would have on my income. It involves making only a few simple changes to the format and positioning of your Adsense ads. Firstly, forget about using banners or skyscrapers. These ad formats are almost universally ignored by surfers. Why? Because we've all been conditioned to recognise a skyscraper or banner as an advert and as these adverts are rarely of any interest, we ignore them. What's needed is a way of integrating Adsense ads into the editorial on your site as seamlessly as possible. To do this you need to do three things: 1. Use the 250 x 250 rectangle format 2. Make the background color of the ad the same as the background color of your site, or as close to it as possible. 3. Make the ads borderless by setting the border color to be the same as the background color of the ad. These changes can be made by logging into your Adsense account and creating a custom format. Just select the 250 x 250 ad format, and create a custom color palette. Use the color picker to pick the coor you want. The Javascript is automatically generated at the foot of the page, ready for you to copy and paste into the pages on your site. Now, you need to position your ads where surfers are most likely to click on them. Research using retina scanning technology has shown that the place that surfers tend to look at first and most often is the top left. I don't know the reasons for this, perhaps it's because that's where we're used to seeing the most useful search engine results (at the top of the rankings) and search engines are the sites we most often visit, so we automatically look at the same place on other sites. Whatever the reasoning, as soon as I made the above changes to my Adsense ads, clickthrough rates doubled, immediately. The second technique is much newer and one which is entirely based on my own experience. Google has recently added a new type of Adsense format, called Adlinks. This displays a series of links on your page in the same style of Ad unit as regular Adsense ads. When a user clicks a link they are taken to a page of adverts that resembles regular Google search results. As a publisher, you are paid every time a user clicks one of those ads. Adventurous soul that I am, I jumped in with both feet and started to trial Adlinks on my most visited pages as soon as it was launched. I'm using the four links in a square box format, positioned top left of my page content. After a few weeks of running Adlinks alongside regular Adsense ads, it's clear that the return on Adlinks is about a fifth to a quarter higher than regular ads. There's no clear reason for this but one explanation may lie in the fact that clicking on an Adlink takes the user to page of 'results'. When a user clicks on one of these, you are paid for the click. If the user finds what they want, great, if not, it seems that they hit the Back button on their browser and try again, just as you would for normal search engine results. Then they click on another result, and you get paid again. So it's possible to be paid more than once from the same Adlink click. Now, this reasoning is speculative, but it does make perfect sense in the light of my Adlinks results. Finally, Adsense has some excellent tracking statistics that allow you to track your results across a number of sites on a site by site, page by page, or just about any other basis you choose. This is a very powerful tool and you should use it to find out which ads are performing best for you and fine tune your Adsense and Adlink ads accordingly. So you see, by spending an hour or so of your time making a few adjustments to the Adsense ads on your sites, you can very quickly treble your Adsense income. Give it a go, you'll be amazed by the results.

Adlink Success - A New Advertising Style From Google Adsense

by: Derrick Pizur

There is a new advertising style from Google Adsense that is available in your Adsense panel, it is called “Google Ad Links.” This new ad system presents a list of 4 or 5 vertical links(you can pick either 4 or 5 and Google will supply the actually links) to your site visitors, when the visitors click on one of the targeted contextual words it displays a results page from Google listing ten Adwords advertiser’s ads for this related topic. Here is what Google says Adlinks are: “What are Ad Links by Google? Ad Links are a new form of text advertising that we're offering to our AdSense publishers. Using the same contextual targeting algorithm that targets Google ads to your content pages, Ad Links units display a list of topics that are relevant to your page. Each topic, when clicked, brings the user to a page of related advertisements. The result is advertisements that are closely targeted to the interests of your users. By selecting the topics through interaction with the ad unit, users are presented with useful information in the form of related advertisements. Their direct involvement with the evolution of the ad unit guarantees an interest in the ads that are presented.” Positive Aspects of Adlinks: They allow you to blend this in with sections of your links which will get more visitors to click on them, inevitably increase your Adsense revenue. The Adlinks ads display 10 ad results when clicked without cluttering you page. Google’s rules allow you to place three Adsense code block on a website. If you are doing this near say a 500 word article it can distract the visitor from viewing the article. With Adlinks you can still display 1 block of normal Adsense code and the Adlinks block and it keeps your page relatively nice looking while still giving you revenue potential. Negative Aspects of Adlinks: Adlinks requires your visitors to make two clicks. One on the original Adlinks block and one when they view the Adlink results. As any marketer knows the more actions you need a visitor to take the less the response rate. Where are the best places to display Adlinks ads? The best place to display them are within your navigation menu. Try to make them blend in as best as possible. Another great place to put them is at the end of an article suggesting an interested reader view these resources. When doing this the reader is very targeted since they red your whole article and if they are likely leaving your website, why not let them leave through Adlinks and make some money? Are Adlink ads as effective as the normal ad blocks? Well some have seen positive results while other have not. Personally I am going to test it some more to see what kind of results and make my decision then.

When AdSense Goes AWOL

by: Diane Nassy

No matter how hard you work to optimize your page, there are going to be times when Google just can’t figure out which AdSense ad to deliver, so it defaults to delivering a PSA (Public Service Ad) instead. Now I don’t have any problem with charities, but I give to the ones that I choose to give to. Since I don’t have a non-profit license of my own, the goal of my web site is to make money and I depend on Google AdSense revenues to help pay my bills. Someday I want it to fund my retirement as well, so I can’t afford to have non-revenue PSAs showing up on my site. The good news is the Google understands the human’s basic greedy nature, so it provides us with an alternative to donating our precious web real estate to charitable organizations. That alternative is known as AdSense Alternate Ads. As strange as it seems, this feature allows you to let Google competitors into your site. Don’t worry, Google is allowing it with their eyes wide open. They even tell you how to set up the alternate ad code to work on your site and they let you do it right in your AdSense control panel. Once you add the code to your site, Google will pull ads from whatever service you defined rather than serve a PSA. Google will do that even if those ads are coming from Yahoo, or Overture, or your grandmother’s attic. This goes a long way towards ensuring that you never lose an opportunity to monetize a visitor’s time spent on your site. How nice it is of Google to gives us that opportunity. Who do you choose? Ah, now that’s the big question. Most people head straight for Overture or Yahoo, but there are other fish in the sea worth considering. In fact, some of these fish make their living almost solely by serving replacement ads for PSAs. Run this search (http://www.google.com/search?client=firefox-a&rls=org.mozilla:en-US:official_s&hl=en&q=google+psa+alternatives&btnG=Google+Search) on Google and you’ll have plenty of options to choose from. Why bother? Sometimes Google doesn’t have any ads in its inventory to match your site’s keywords. Sometimes Google gets confused and can’t figure out which ads to deliver, so it grabs a PSA ad. Google also has a not-so-readily-available list of what it calls “stop words”. When the Google AdSense spiders detect these words on your page they automatically trigger PSAs. Some of the more commonly known words include severe profanity (think: George Carlin’s 7 Words You Can’t Say on T.V), as well as other words which may very be quite legitimate for your site such as pharmaceutical, drugs, death, dying, abortion, and the list goes on and on. At least we THINK that it goes on and on but no one really knows for sure outside of a trusted few Google staffers. But no matter what the reason, you don’t want non-revenue ads running on your site. There’s no excuse when Google makes it so easy to keep the revenue flowing.

Google AdSense and Blogs

by: Diane Nassy

If you have a blog, or are thinking about starting a blog, then you are definitely going to want to read this article. It’s all about how to line your pockets with money that’s just waiting to be made without working much harder than you already are. No only are blogs the hottest thing on the ‘net right now, but they are custom-made for Google’s AdSense program. Why? It’s simple. Blogs represent constantly changing and fresh content to Google’s search engine spiders. Feeding fresh content to those little spiders is just like tossing raw meat to a tiger. They just gobble it up. The more pages of your blog that get indexed, the more traffic you get. And the more traffic you get, the more exposure your AdSense ads get. Are you beginning to see where I’m heading here? It’s not just Google that loves new content, all of the major engines do. In fact, some web-savvy bloggers are testing Google ads on one page and Overture ads on the other. It doesn’t take too long to see which ads are doing the best when you have nearly side-by-side comparison statistics to look at. Just don’t make the mistake of putting Google and Overture ads on the same page together. While they won’t kill each other like a pair of Siamese fighting fish in the same bowel will, you will be violating both sites’ Terms of Service, and it isn’t worth killing the goose (geese) that laid the golden egg. It’s a snap to set up Google AdSense ads on your blog. Everything you need to know is right inside of the Google control panel. What’s not so easy is figuring out what ads are going to appear on each page. Since Google targets your key words, and your blog articles could possible wander towards any subject, you never know what you’re going to get. Well, “never” is a strong word because there actually IS a way to pre-test your blog’s ads before you post your newest edition. Here’s what you do: • Write your blog article like you normally would • Plug in your AdSense code and then post your newest page to a sub directory that’s not part of your blog. • Click refresh a few times until Google wakes up and starts sending ads. • If you don’t like what you see then fine-tune the article until you see the types of ads that you’re looking for. With some ads paying as much as $5 per click or more, I’d certainly spend an extra 30 minutes or so tweaking my blog. That’s for sure. If you’re working hard to get your blog in front of visiting eyeballs, then it doesn’t make any sense at NOT to be using Google AdSense to draw every penny out of your site that’s possible. OK, that’s the end of the article. Now get busy tweaking your blog and checking your ads. You’ve got money waiting to be made!

The Basics of Making Money with Blogs And AdSense

by: Mal Keenan

Google AdSense is undoubtedly the most popular Pay Per Click (PPC) program in the industry today. By enrolling your site under the said program, AdSense will display a series of ads on your pages. You stand to earn every time a visitor of your clicks on these ads. They don’t have to buy anything, mind you. They just have to click on the ads and nothing more. These ads are by no means random. They are contextually relevant, meaning, they are assigned based on their relevancy to the subject of your site. Could a blog substitute for regular sites when it comes to making money through AdSense? Yes people, blogs can also be provide an additional income stream through AdSense! In some aspects, a blog is a more efficient tool for this purpose. There are people online today making six figures per month from Adsense alone. Unbelievable but true! There are three determinative factors for the success of a site enrolled under the AdSense program. 1. The Cost Per Click (CPC) that is carried by the ads assigned to your site. 2. The number of page impressions, or simply put, the amount of traffic that passes through your site. If you garner a lot of page impressions, you have a better chance of acquiring a lot of clicks. 3. The Click Through Rate (CTR), which is the number of clicks your ads get per the number of visitors that visit your pages. The higher your CTR, the more you stand to earn. CPCs are a given. If you’re dead set on a subject for your blog, then you will just be attracting a certain group of ads. But if you wish to make a blog for the primary goal of making money online, then you have to choose the right keywords before everything else. Basically, your blog will be assigned certain ads based on the keywords prevalent in its entries. There are some keywords that will attract ads that pay high, and there are those that will attract ads that pay low. The trick is in finding the high paying keywords around which you will create your blog. Here are some tips that will help you find those keywords with relative ease: * Create an account at www.adwords.google.com . Adwords, of course, is the advertising partner of AdSense. When you become a member, you could take a peek at how much the going rates are for certain keywords. * Visit www.adsensearena.com . This is one of the very few sites that give information about high paying keywords for free. It would rather be kept a secret by those who discovered it, so keep it quiet;-). The number of your page impressions really depends on the traffic that you can generate for your blog. Blogs would have an easier time with this because, as we’ve previously discussed in past lessons, search engines love them. But of course, this is not set in stone. If your competitors, for example, are also using the blogging strategy, then you’re all in equal footing. To get the edge, do try David Pankhurst’s special report on How To Conquer Your Niche With Wordpress. David will share some absolutely mind blowing techniques that will tremendously boost your blog’s page rank through a simple manipulation of the Wordpress software. Check out his report at http://www.malkeenan.com/top10tricks. Increasing your CTR is an entire subfield in itself! There are a plethora of strategies dedicated for this purpose. We have discussed some of these tactics in my newsletter, as well as my own blog at http://www.malkeenan.com/blog . These include the choice of ad design, the placement of the ads, and the colors to be used, among other things. I’m telling you, increasing your CTR has become a science of sorts in recent months! In the next article, I will discuss some really advanced strategies that will blow you away.

The Evolution of Google AdSense

by: Sharon Housley

The web has evolved into a complex "organism" which, to some, appears to have a life of its own. As the Internet has evolved, so too have online marketers and publishers. The dot-com balloon is said to have burst but savvy publishers have grabbed the coat tails of the Google search monster and employ Google AdSense on content-rich websites. Google AdSense, a pioneer for providing content-sensitive advertisements, has been a boon to webmasters looking for alternatives to amortize their web trafffic. How Does Google AdSense Work? The concept is simple: The publisher or webmaster inserts a java script into a website. Each time the page is accessed, the java script pulls advertisements from Google's AdSense program. The ads are targeted and related to the content contained on the web page serving the ad. If a web surfer clicks on an advertisement served from Google, the webmaster serving the ad earns a portion of the money that the advertiser is paying Google for the click. Google handles all the tracking and payments, ultimately providing an easy way for webmasters to display content-sensitive, targeted ads, without the headache of having to solicit advertisers, collect funds, monitor clicks or track statistics, any of which could easily become a full-time job. While Google AdSense, like many pay-per-click programs, is plagued by claims of click-fraud, it is clearly an effective revenue source for many reputable web businesses. There seems to be no shortage of advertisers in the AdWords program from which Google pulls the AdSense ads. Webmasters seem less concerned by the lack of information provided by Google and more interested in cashing their monthly checks from Google. The Evolution of AdSense While Google's initial system was fairly rudimentary, only providing publishers the option of displaying a handful of advertising formats, the technology behind even the first ads was anything but simplistic. The technology used to employ Google AdSense goes far beyond simple keyword or category matching. A complex algorithm is used to determine the content contained on the web page serving the ad. Once the content is assessed, and appropriate ads that contain related content are served. Early on, Google implemented a system that allows publishers to filter advertisements from competitors or sites which they deemed inappropriate. Google also allows vendors to specify an alternative advertisement, in the unlikely event that Google is unable to provide related content ads. The Progression of Google Google has come a long way in understanding the needs of publishers and webmasters. Google now offers a system that allows full ad customization. Webmasters can choose from twelve text ad formats and can customize Google advertisements to complement their website and fit into existing webpage layout. The options provided allow webmasters to select and create custom color palettes that match an existing website's color scheme, making the ads a much more natural fit. Many sites have been able to integrate ads into their site design using different ad formats. Sample sites with integrated ads: Investing Partners - http://www.investing-partners.com Podcasting Tools - http://www.podcasting-tools.com . RSS Network - http://www.rss-network.com Online Reports Google recently took a huge step forward, providing publishers the ability to track their earnings based on webmaster-defined channels. Recent improvements to the Google AdSense reporting have resulted in webmasters having the capability to monitor an ad's performance with customizable online reports that can detail page impressions, clicks and click-through rates. Webmasters now have the ability to track specific ad formats, colors and pages within a website. Webmasters can quickly spot and track trends. The new flexible reporting tools allows webmasters to group web pages by URL, domain, ad type or category, providing webmasters insight into what pages, ads and domains are performing the best. Reporting is real-time, allowing webmasters to quickly assess the effectiveness of any changes. The new reporting makes it significantly easier for webmasters to optimize and increase click-through rates. Optional reporting allows webmasters to monitor traffic, viewing both ad impressions and page impressions. Advertisers realize the benefits associated with having their ads served on targeted websites, increasing the likelihood that a prospective web surfer will have an interest in their product or service. Truth Still Not Revealed Google still does not reveal what percentage of the advertising revenue earned is paid to the webmaster serving the ads, but they have made strides related to disclosure, recently lifting the ban preventing webmasters from disclosing the amount they earn through serving Google ads.

Are you using both sides of the GoogleCoin?

by: Jason Hulott

By now most of you realise that Google can give our websites the ability to appear within their results pages using a Pay Per Click model (PPC). This is called Google Adwords Hopefully, you will also be aware that that Google offers website owners the ability to display these PPC results on their own websites. For this privilege, Google will pay the website owner a share of the PPC revenue earnt from any click throughs on the results displayed on their website. This is called Google Adsense So there you have both sides of the Google coin. On one side, the ability to drive low cost targeted traffic and on the other side, the ability to generate revenue from your existing traffic. You'd think that was the end of it but really it is only the beginning. Heads or Tails? Heads it is…. Let's look at Adwords There are those that think… …write your ad, pays your money and away you go. Which to 80% of the people using Adwords, this seems to work OK for them. Remember I said OK! For the other 20% , these guys and gals, are testing,changing, innovating and working Google as hard as they can. One such character is Chris Carpenter , whose GoogleCash is pioneering in the way that he works Google and now lets other work Google just as hard. "Like Bruce Lee taught us the art of fighting without fighting, Chris Carpenter shows us the art of website revenue generation without a website!" Chris has shown examples of Adwords campaigns that cost cents to set up but pay dollars in commissions. None of my current investments give me such a high ROI. I have tried my hand at it and I am currently making around $4000 per month just from this one product. I am only spending $250 on Adwords to get this return. Why not have a look at Google Cash yourself. http://www.j2-squared.com/google-cash-book-review.htm Tails you win! Secondly, while most people just cut and paste Adsense code into all the pages of their site, they just leave it at that thinking job done! They don't explore the high value keywords in their market or niche. Why do that? Well if you knew what the more profitable keywords and terms are, you can write content and these words can be displayed. Google Adsense will then look at your page content and work out what to display. You could double your income by changing words on your site. Maybe Life insurance to life assurance or personal loan to loans or adverse credit to bad credit. Also sites tend to use one format and one position for the ads. Test, test, test Try different layouts and work out which ones work best for you. You may be surprised. Test, test, test There are several tools that can help you identify keywords but the best for you would be either the Google Adwords program or Overture view bids tool. Don't worry about thinking you are doing anything wrong. In fact, think about it - you will be creating relevant content for Google to display and for their users to read. Users are happy, Google are happy and you will earn more revenue from Adsense. So hopefully you'll be happy too! A Win Win situation! Again, like most things rather than reinvent the wheel there is a whole book on Adsense written my friend William Charlwood has written The Definitive Guide to Google AdSense which tells you exactly how to make money by hosting small ads on your website. It is a detailed road-map of everything you need to do to get going and then maximise your AdSense income. Once you've got it right, you can look forward to a check every month from Google. Check this out here: http://www.j2-squared.com/adsense-guide.htm So there you are, there are two sides to the Google coin. Are you using both sides! Good Luck!

Meet Adwords, AdSense’s Fraternal Twin

by: Diane Nassy

AdSense is one of the best ways to monetize your web traffic. People see those little “Ads by Gooogle” tidbits and they click like crazy. Or at least that’s the plan. But have you ever given though to where those ads are coming from? That would be AdWords, the Pay-Per-Click program for people who want to advertise their products on Google. They are the fine men and women who are willing to part with some coin of the realm every time a visitor to your web site chooses to click on an AdSense ad. Google grabs the cash from the AdWords' member’s account, keeps some of it for themselves, and gives the rest to you. How much they keep and how much give away is a State secret, but who cares; just as long as we’re getting ours each month. How AdWords Works AdWords provides pay-per-click advertising to merchants who are willing to shell out anywhere from a minimum 05 .05 per click all the way up to a maximum of $100 per click. Can you imagine anyone paying $100 just to have someone click on an ad? Anyway, the advertiser joins the AdWords program and gets a control panel similar to the one that we AdSense users get. They can write their ads, pick their keywords, and establish an advertising budget. They get tools to track performance as well as to help them pick keywords. There are no monthly minimum spends required and they can turn their ads on and off at will. Once an advertiser is happy with their ad, it gets released to the network and shows up on web sites like yours and mine. That’s if the keywords on your site match the keyword requirements of the brand spanking new ad, of course. They can’t “buy” their way to the top Google doesn’t simply push the people with the highest paying ads to the top of the SERP (Search Engine Results Page). They use a rather fair methodology that takes into consideration not only the maximum CPC (cost per click), but also includes a secret recipe for determining an ad’s placement based upon the number of clicks the ad receives. So, at least in theory, an ad paying .05 per click could rise above one paying $5.00 per click if it’s more popular with Google’s audience. I say “in theory” because if the owner of the $5 ad is paying attention then he or she will see that they are being bested by a lowly nickel ad and do some serious rewriting to get back up to the top where they belong. Personally, I’m not sure that I have the guts to invest a lot of money into hoping that people who click on my ad will actually buy something, since I still have to pay Google whether I make a sale or not. But, as a dedicated AdSense user, I’m sure glad that my AdWords brothers and sisters have more nerve than I do. And you should be thankful as well.

Google Adsense

by: Phil Wiley

here's an all about Google letter. It didn't start out that way, but when my fingers got typing that's what flowed out of them. My brain could have had something to do with it too. But not a lot. It's still quite muddled from being ill. Hope you find this stuff below useful. 1. Google Adsense stuff I've heard that Google have been getting tough on Adsense sites recently, investigating sites displaying Adsense and removing ones which don't meet the criteria. You see, what's happening is that people are getting approved for one site, then adding the code to other sites they own. That's fine by Google as long as the new sites have nothing wrong with them/don't break Google's small print. Well some of that small print is mighty small and two friends have written to me this week to say their sites have been banned in the past 7 days. Why? Well both for the same reason. They both put a lot of work into building new content sites and put the Adsense ads up on almost every page. But it was obvious that the sites had no purpose other than displaying the Adsense code. They didn't try to get subscribers to their ezines, they didn't promote affiliate programs, etc. All they did was have good quality targeted content + Adsense. Now you might think there's nothing wrong with building a site like that, but Google just doesn't like it when it comes to Adsense. One friend sent me the letter Google sent him. Here's part of what Google had to say: "Ads may not be placed on pages published specifically for the purpose of showing ads, whether or not the page content is relevant." ______________________________________ Ok, so seeing that having quality content isn't enough, what can you do to make sure your own Adsense sites don't fall foul of the rules? ______________________________________ Well what you have to do is give your sites an extra purpose. Here are a few ways of doing that: # also display some affiliate links on the pages, and include an affiliate graphic or two. # perhaps run a news ticker. You can get good ones from a number of sources, but one of the best is http://www.moreover.com which has newsfeeds covering a huge variety of niches. # link to authority sites on the subject, even though they're probably not linking back to you. # start an ezine and have a subscribe box displayed prominently on each page. # if your site is about online business/marketing give away a free ebook or two. But make sure they're quality one's you can customize with your affiliate links so that you stand a chance of profiting from them. # have a poll running on your site. I use a good one from One Minute Poll If I were you I'd do all of them. 2. Google Adwords Traffic: One way of GUARANTEEING plenty of visitors from Google is by buying Adwords. If you do it right you can make a fabulous income. If you do it wrong, you'll be well out of pocket. Recommended Adwords Resources -> Chris Carpenter's GoogleCash ebook, which details how Chris makes a living from Adwords. An excellent resource. I'm a big user of Google Adwords to promote my many mini sites. And it's now made easier because of the help I get from using GoogleCash and AdWords Analyzer. Read the page listed below to follow this strategy (it works). http://www.ozemedia.com/google-adwords.htm 3. Google and blogging... Google is still ranking frequently updated Blogs very high. And having your own blog (and keeping it to the theme of your main site) could be a great way of getting more traffic. To learn how to do it well I'd like to recommend you read James Maduk's Blogging Secrets which is a really good multimedia ebook. Very tasty. Like his excellent Google course "How to Get Ranked #1 On Google" it's a combination of Audio / Video / Whiteboard Training and Screen Captures. (plus you get 4 Hours of bonus audio interviews from his private E-learning sessions. If you're thinking of blogging for profit you need to read this first. 4. More Google Stuff... Your commercially oriented sites probably took a rankings kick in the guts in the last Google update. Don't worry, you're not alone. This site lets you enter the main keywords for your site and see how many other sites with the same keyword phrase have dropped in rankings. Not really useful, but interesting. http://www.scroogle.org/ More useful - in fact a MUST READ if you're at all interested in learning more about how and why Google's latest update is affecting your sites - is a detailed online report "A Statistical and Experimental Analysis of Google's Florida Update" written by Leslie Rohde who developed that marvelous ranking software Optilink. There's no charge to read it, though Leslie could easily have packaged it up into a "special report" and sold it. When you've done with reading it though, I seriously suggest taking a look at Optilink. Leslie is one of the most knowledgeable search engine people around, and the Optilink software works a treat. _______________________ Looks like an Adsense competitor is on the way early in 2004 http://www.quigo.com/adsonar.htm Overtures efforts in this field are in beta, with some major sites already running content matched Overture advertising, (and rumors that it's going to be opened up to all of us) and Commission Junction have got a contextual advertising/content matching solution in the works - though unlike Adsense it's very unlikely to offer pay per click. You can get more on Overture's Content Match here and while you're there you might want to consider advertising on them. I've had an account there for years now and get tons of traffic to my mini sites. A friend of mine, Paul Manuel, wrote a free report detailing how he makes a great living from his Overture advertising. you can get it here. Ok, one last Google thing: Trackmeat. It's no cost software that saves you logging into Adsense 50 times a day to check how your commissions are doing. Once you install it and click "Go" it minimizes right away, and your AdSense income will update down in the taskbar and system tray at intervals set by you. It also works for Commission Junction. (note: I haven't used this software, so I'm not recommending it, just informing you that it exists)